Ever wondered if your brand could be doing a better job at content marketing? Most of our clients are still a bit skeptical about the real value of whitepapers, webinars, and blogs. Sure, they produce downloads and attendance, but do they influence opportunities?
Marketing has changed dramatically over the last decade. But relevance dries revenue and the only way your brand is going stand out among your sea of competitors and noise is through highly targeted content. And yes, that’s going to require a percentage of your marketing budget every quarter. Welcome to the new age of B2B selling.
For context, a Fortune 50 B2B software provider (we can’t name names) produced over 9,500 English speaking assets in 2015 and they expect demand for more personalized content to grow by 20% in 2016. They may or may not be your competitor (although they probably are) – and that means you have a problem if you aren’t thinking about producing better content for your target buyer.
There are quite literally thousands of “writers” who want to produce your next whitepaper. So you can roll the dice and try to find a low cost resource on Upwork, eLance, or Freelance.com – or you can work with masters of the craft. We don’t just provide writing services, we provide skilled professionals who can shape and influence your entire content strategy.
We’ll deliver original thought leadership that differentiates your brand and micro-targets your decision makers. We can activate demand in just the right areas. Contact us today for a quote.