By definition an eBook is simply an electronic version of a printed book. But eBooks have morphed into something different in the B2B Software space. The most effective eBooks are simple to read, showcase original thought leadership, and can be easily viewed on a mobile device. Less is more, but it’s not always easy to distill content down to the lowest common denominator.
Demand ROI supports the production of four types of eBooks:
A Concept Point of View: Showcase an emerging or ill-defined concept in your market and help educate a specific target audience (and in the process make your brand a trusted advisor to buyers). These are also commonly delivered as “guides.”
Industry / Market Trends: Showcase challenges and opportunities and offer practical advice for how readers can overcome challenges and capitalize on opportunities. Generally this is in the form of a fact-filled asset that aggregates findings from reputable sources (analyst firms, new, consultants, etc.) and builds a strong story that change is necessary and urgent.
Branded Survey Findings Report: If your brand recently ran a customer survey we can use your data to help you showcase unique differences between your customers and the broader market. Many times there’s a litany of useful internal data that never sees the light of day. We can help you get the most out of available data.
Hosted Survey Findings Report: Showcase a findings report on a custom survey hosted and promoted by Demand ROI. (See Custom Research Services)