The blogging monster is hungry and it has an insatiable appetite. There are a litany of strategies for blogging. We recommend you deploy a shotgun approach to blogging that taps into:
- Internal thought leadership
- Executive perspectives
- Upwork, eLance, Freelance.com
- Influential guest bloggers
These days the search engines are intelligent – they watch for more than keyword or topic relevance. Engagement is the new currency in organic search ranking. You need to provide value for your readers. Unfortunately, that means you need to publish original thought leadership. But convincing the domain experts in our organization to make time for blogging can be challenging. That’s where we come in.
Our blogging services are designed to be peppered into your existing blog efforts. We help you deliver two or three really powerful posts that stand out every month or quarter. You can then credit these to your internal thought leaders and executives. We can even work directly with them to align content with their agendas, messaging, and unique perspectives..