Most content mapping exercises are too generic to address the nuances of your target audiences – by stage, industry, persona, etc. Use this template to identify gaps in your content marketing strategy for a specific persona. It’s a great way to quickly inventory how relevant available content actually is for your target personas.
Persona Content Mapping Template (PowerPoint)
- Inventory relevant content for a specific persona
- Map content to the stages of the buying cycle
- Inventory the types of content – blogs, whitepapers, etc.
- Identify gaps in your content strategy for a specific persona