It’s hard to find re-usable templates for content marketing – in non-PDF form.  We’ve posted templates and tools you can easily customize and brand so you don’t have to re-invent the wheel. Best of all, they are in Word, PowerPoint, and Excel.

Content Brief Template (.doc)

Everything you need to produce better quality content is inside this comprehensive  Microsoft Word Content Brief Template – customize as you see fit, swap out the logo, and start filling in the blanks.

It’s everything you need to make sure your content marketing efforts produce results.

Persona Template Library (.ppt)

You will find dozens of persona templates online – but rarely in a format you can easily edit and re-use.  Choose from over a dozen templates in Microsoft PowerPoint – add your logo, customize the colors, and you’re ready to start creating personas in minutes.

Content Marketing Audit Tool (.xls)

Quickly identify gaps in your content marketing strategy with this interactive Excel tool.  Enter in the asset titles, some descriptive information and, with the click of a button, you can see the gaps in your content strategy by stage in the buying cycle, value delivered to your target audience, and the type of content.

Persona Content Mapping Template (.ppt)

Most content mapping exercises are too generic to address the nuances of your target audiences – by stage, industry, persona, etc. Use this template to identify gaps in your content marketing strategy for a specific persona.  It’s a great way to quickly inventory how relevant available content actually is for your target personas.